What drives a man to pay 3,000 Pound for a single night – and does it really have anything to do with sex? In this solo episode, I present my theory of the nine need archetypes – nine patterns of human desire that I have recognised time and again throughout my career. The title is a deliberate homage to Vanessa Eden’s book *Why Men Pay €2,000 for a Night* – with a small price increase to reflect the times. In this first part, you’ll get to know five of the nine archetypes – with case studies, psychological depth and the odd blunt self-revelation. The remaining four will be covered in part two. You know how it is with anticipation.